A few of the stories I’m reading and wanted to share today:
John Zogby’s got a very insightful look into the political trends of retail consumers and dives behind the numbers to make sense of it all. He looks at presidential election polling numbers, the retailers the customers shop at, and how this relates to the retailers’ branding.
J.Crew’s website has had their share of mistakes and downtime lately. Church of the Customer is talking about the apology e-mail that the retailer sent out to their customers and what this means for the company.
Matt at A New Marketing presents a clean, easily digestable definition of what social media is.
.. and finally - Starbucks is offering a $2 discount on iced beverages in the afternoon when you buy a drink in the morning. I think this is a smart move that should drive repeat business throughout the day. Besides that, I’m selfish and now look forward to saving a little bit of money on my second trip to Starbucks every day.
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I don’t often use my own site to solicit anything of a commercial nature. But looking at my server logs, it is obvious that I get a lot of traffic from some pretty major retailers. So I’d like to put this out there:
I’m working with a client on a relaunch of a sports-focused community-based website. It’s pretty specific to one geographic area, but it currently has some pretty solid traffic behind it and a very loyal community behind it. With this relaunch, I am actively looking for retailers who may want to create a co-branded marketing strategy and reach out to this highly targeted demographic. I think it’s a great opportunity for a retailer, especially a sports or outdoor orientated retailer.
I’d really like to create a dialogue with retailers or businesses who may be interested in this type of opportunity. In addition to this client, I’ve got other clients that I consult and work with on an ongoing basis and I am interested in helping retailers connect with their market.
For more information, contact me via e-mail at [ts AT robotictom.com] or use my contact form.
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