I was having a conversation with a colleague of mine who suggested that it would be interesting to see a list of all retailers’ Twitter accounts on one page. We agreed that it would be interesting to see how different retailers are using the same medium – are they promoting sales, offering ideas for their market, reaching out to customers?
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Wednesday
December 31, 2008
I just took a look through my statistics for the year and have compiled a list of the most popular posts here on No Turn On Red. Looks like the real-time information provided by retailers via Twitter was the breakout topic that I wrote about this year.
Happy New Year to all my readers. May we all be surprised and see 2009 turn into a brighter year than we are all expecting! Thanks to everyone who visits, reads, and shares information from this blog. I do appreciate the readership!
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Working in the e-commerce field, I often find myself looking at other retailers to gather ideas on how to best present various elements of e-commerce sites. From design to information architecture, I find it fascinating to see how different retailers tackle the same problems in different ways. I’m often looking at different retailers and constantly looking for changes, no matter how small, and trends in e-commerce design.
I always wanted to see a site that broke down e-commerce stores into their different elements. I wanted a resource that would allow me to see the various ways retailers display their products or style their “Add to Cart” buttons. There are sites that break down general web elements (see: Elements of Design) and sites that highlight e-commerce design (see: Carted Up), but still no resource that broke down the individual elements.
Of course, this is where I looked to do something about it.
Today, I am proud to announce the launch of ecommr. ecommr is a collection of screen captures of e-commerce design and interface elements. From product listing pages to e-mail newsletters, ecommr is a resource to view all of the individual pieces that make up the e-commerce puzzle. Right now, there are 87 elements from more than 20 retailers.
No Turn On Red won’t be going anywhere. I will use the content on ecommr as a jumping off point for larger discussions and spotlights of trends or patterns through e-commerce. Those discussions will take place over here while I try to keep ecommr editorial-free and keep conversations in the comments of each posted element.
I hope others find this as interesting as I do. I also hope that other people within the industry can get some use out of it, like I know I will. If you have any feedback, comments, or helpful advice, please let me know.
Again, the site is launched and available now at www.ecommr.com.
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Here’s a tip for other bloggers out there – next time you go on vacation, make sure your domain isn’t set to expire while you are away. Readers of this blog may have noticed the unfortunate Network Solutions renewal screen over the past few days! That’s my bad – I had my dates messed up and didn’t realize that the domain was set to expire right before I went away on vacation, meaning the nagging renewal screen would go into effect the day I left for a 10 day trip.
Pretty unfortunate, but pretty hilarious Google Analytics charts to see. Now I just hope they pick back up now that the domain is re-active!
In good news, I took a refreshing ten day cruise from New Jersey to Bermuda and then down to the Caribbean. Beautiful weather and smooth seas lead to a very refreshing and relaxing vacation. Weather here in New Jersey is cold and dreary – I already miss the beach in Saint Marteen.
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