No Turn On Red

This week, I’ve been talking about the retail growth in Atlantic City. The recently completely Nike Factory store is another fantastic example of how great retail in that city is looking:

The store opened within the past two months and is reportedly the first store of it’s kind for Nike.

The location of the store is unbelievable. Situated in the median of the Atlantic City Expressway, right as you get to the beachfront/casino area, it is one of the most visible, non-casino properties in the city. The exterior of the building has floor to ceiling windows, filling the interior with natural light. I was there on a beautiful, sunny Summer day and I couldn’t believe how bright the interior was.

Merchandise is presented well, with the full range of Nike products shown. Mannequins and innovative fixturing, mixed with huge (over 10 feet tall) graphics showing their products in action, lead to a great shopping experience. Sneakers are presented in a self-serve format, with a range of products offered.

There is also an separate, smaller store that is dedicated to the Converse brand. Same level of excitement, innovation, and merchandising excellence.

I was really surprised to see how nice this store looked. It compliments the rest of the Walk outlets. Atlantic City is becoming a destination shopping experience, with a great mix of high and low-end retailers. If you are in New Jersey and looking for a great place to shop, check out Atlantic City.

Did you find this post helpful? Then, you should also view these posts:

• 7-11 / Kwik-E-Mart marketing campaign (2)
• Wal-mart on the Hunt for an Extreme Makeover (0)
• Vera Wang says “I Do” to Kohl’s (0)
• Success and convtroversy lead to higher national profile for Rutgers (0)
• Sears, Lands End, and the Jersey Shore (0)

Spent some time in Atlantic City this weekend and I love the growth of retail down there. I’ve talked about the rise of retail in the city before. What really interested me this weekend was some of the new construction going on in the The Walk / Atlantic City Outlets. Recent openings include Eddie Bauer, The Children’s Place, Adidas, Easy Spirit, and BCBG Max Azria. There’s still more construction going on, including locations for T-Mobile and G By Guess (which will actually be the third Guess-related location in the city, after the Guess located in The Pier at Caesar’s and the Guess Factory location elsewhere in the outlets).

What I got a kick out of where the notes on the windows of two stores. Both Jones New York (first photo) and Maidenform (second photo) stores are opening soon, apparently:

I have got to say that, from what I could see through the windows, the Jones New York store looks great. Perfectly folded and displayed merchandise, ready for customers to come in and tear it apart!

I’ve got some more photos from Atlantic City coming later in the week.

Did you find this post helpful? Then, you should also view these posts:

• Is Atlantic City the next retail mecca? (2)
• Atlantic City: Nike Factory Store (3)
• Apple store opens in Atlantic City (0)
• Ann Taylor, Atlantic City (0)
• Where’s the Petite Department? (0)