As always, I’m looking at a ton of e-commerce sites lately. Decided to run through some of the landing pages that I am seeing around the web right now to show off the variety of promotions and marketing going on. Though it’s not as denim-centric as it was two years ago, it’s obvious denim is still the #1 push in the back to school season.
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Let’s play a game. I’ll name two retailers and you guess which one has more locations in the five boroughs of New York City. Ready?
Starbucks vs. Dunkin’ Donuts
McDonald’s vs. Burger King
Rite Aid vs. CVS
Coach vs. H&M vs. Pinkberry
Best Buy vs. American Apparel
According to a new study from the NYC-based think tank, Center for an Urban Future, the numbers are suprising.
Dunkin Donuts has more locations (341) in the five boroughs than Starbucks (235). Though Starbucks’ has more than double the amount of Manhattan locations (186 vs 78). McDonald’s has 248 locations compared to Burger King’s paltry 92. Rite Aid has 209 locations to CVS’s 108, but not as much as NYC-favorite Duane Reade (with 216 locations). Coach and H&M have as many NYC locations as California upstart Pinkberry (all with 12 locations in the city) and would you believe that American Apparel has more locations than Best Buy (16 vs 9).
The details revealed by the study are interesting, with a thorough breakdown of how many locations each retailer has in each borough. It is worth downloading the PDF and taking a look at their results.
Couple of interesting commentaries on the report from the New York Daily News, the New York Observer, and the New York Post.
Photo above from Flickr user lab2112, used under Creative Commons.
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Fashionable retailer H&M is teaming up with game maker Electronic Arts to offer their Summer fashion collection, virtually, in The Sims 2.
Electronic Arts Inc. and H&M, the international fashion retailer, today announced an innovative partnership that encourages fans of The Sims™, designers, and fashionistas alike to participate in The Sims 2 H&M Fashion Runway and discover the summer themed collection with The Sims 2 H&M Fashion Stuff pack. The fashion runway provides participants the tools to create their very own fashions using the most popular PC game ever, The Sims 2.
In addition to the fashion options available in the game, it appears that players will be able to play with cash registers, mannequins, and clothing racks to create their own store.
On the surface, this may seem like a very strange announcement. But really, it is a good strategy by H&M to extend their brand and create more awareness of their fashion offerings. This is also a great example of a retailer embracing technology and using non-traditional means to reach their consumer.
More information from GameZone and Geek Sugar.
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