Thursday
September 4, 2008
Wanted to take a moment and thank some other bloggers who have linked to some of my posts over the past few days.
Lorrelle On Wordpress offers a very extensive post on ways that blogs and social media are most effective during a time of disaster. In the post, Blogs Offer Communication, Information, and Connections During Disasters, there is a great rundown of the different ways in which social media was used well in advance of and through Hurricane Gustav. Beyond that, there’s a very interesting look at the evolution of social media and technology since Hurricane Katrina. Very good, detailed post with some great information and resources.
The Business section of Blogs.com has a rundown of what various bloggers are talking about, in regards to the economic and financial impact of Hurricane Gustav.
Finally, Reputation Notebook is also looking at the role social media is playing in the crisis response from corporations. I agree with Mark that the role of social media within corporate communications is going to continue to grow. A crisis, like Hurricane Gustav, shows how important social media can be to an effective corporate communication policy.
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Wednesday
September 3, 2008
More announcements from retailers offering assistance in the aftermath of Hurricane Gustav:
Best Buy, with eight stores in the affected region, has announced that customers can donate to the American Red Cross through all of the stores nationally through September 30, 2008. The retailer will also match donations up to $1 million.
Home Depot has announced it has donated $300,000 to the American Red Cross, in addition to $500,000 that the retailer donated to employees who were affected by the storm.
Finally, Target has announced a variety of relief efforts. They’re donating $300,000 in product relief packages assembled by volunteers and delegates from the Republican National Convention. The retailer has also given the American Red Cross access to their store in Convington, LA for use as an emergency operations center, and are allowing the Salvation Army to use a vacant store in Dallas, TX to store supplies.
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Tuesday
September 2, 2008
Lowe’s has released a statement regarding the impact of Hurricane Gustav on their stores and outlining their relief & recovery efforts:
As of Monday afternoon, Lowe’s had approximately 30 stores closed in coastal Louisiana, Mississippi and Texas, and more than 70 total stores under its command center watch in the Gulf Coast region.
“Lowe’s command center is in full activation and we are expediting as much emergency product into affected communities to help customers recover when they return home,” said Larry D. Stone, Lowe’s president and chief operating officer. “In addition, Lowe’s employees from other parts of the Southeast are on standby as part of our Storm Recovery Teams that will allow Lowe’s to reopen stores as soon as it is safe to do so. These teams can also relieve affected Lowe’s employees so they may attend to their own homes and families.”
In addition to the trucks of supplies they have staged and are shipping to the Gulf Coast, the retailer also announced that all of their stores nationwide (1,575) will serve as official cash donation sites for the American Red Cross and will match in-store contributions.
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Tuesday
September 2, 2008
New Orleans has a great mix of local and national retail brands that I think is an example for many other urban areas. Last year, I got to get down to New Orleans and really enjoyed, among other things, the Riverwalk Marketplace. The national brands co-existing with local stores was a nice balance to see With Hurricane Gustav having moved on shore and away from New Orleans, retailers will be allowed back in to the city, on Wednesday, in order to check on damage and assess their properties. I hope there is a speedy recovery for everyone involved in the storm.
As discussed over the weekend, many retailers prepared well for this storm in order to reopen their stores in the wake of the storm. USA Today has more on the post-storm plans in their article, Businesses eye quick recovery effort after Gustav. Home Depot has many trucks staged and ready to roll into the affected area and Walmart really highlights all of the things that they learned in the aftermath of Katrina that made this preparation better, which in turn should make the recovery smoother and quicker.
Speaking of Walmart: In this article regarding the 1200 evacuees that found themselves in Hanceville, Alabama, there’s a good note about Walmart’s local response to the situation:
“Wal-Mart Distribution Center called and asked what we need,” Kilgo said. “They brought a huge truck load of supplies, including drinks, snacks and cleaning supplies.”
If you have any more information on retail-related recovery efforts, please let me know.
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Associated Press is running an article this afternoon called Retailers stock up as Gustav nears coast. The article discusses different measures that retailers are rolling out in order to prepare for the storm, to make sure that they are able to reopen quickly after the storm hits and to provide the supplies the people need in the aftermath.
Some interesting points:
- Home Depot is staging critical supplies, such as lumber and generators, within a day’s drive of the stores that are expected to be hit.
- Wal-Mart shipped 47 truckloads of water to the region on Thursday.
- Target is making sure that supplies, such as personal hygiene products, are shipped not only to the affected region, but to places where evacuees are likely to be moved to.
The logistics of making sure the stores are able to open up in the aftermath of a major natural disaster like this is astounding. The retailers need their employees to be safe, need the stores to be stocked, and need to have distribution and communication networks in place to ensure everything goes smoothly. This is a huge undertaking, but retailers like Home Depot, Wal-Mart, and Target plan for these types of events in advance and have the support systems in place to make sure the transition goes as smoothly as possible.
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In addition to Home Depot, more companies are turning to Twitter to communicate storm tips and company information related to Hurricane Gustav.
Today, the ComcastCares Twitter account started posting very helpful, electronic/communication-related storm preparation tips. The ComcastCares account is always a very helpful, customer-facing extension of Comcast – but in this situation, they adapted to the situation at hand and are posting helpful storm tips. All of this, and I don’t even think Comcast is available in the New Orleans area at this time. It is great to see them using Twitter to offer their expertise even though there is no direct business impact for them.
Last night, JetBlue Airways used their Twitter to send out updated travel information for the New Orleans area. The airliner also has a large page on their site dedicated to storm information and updates.
Twitter is really shining in this moment of darkness. The service is being used by many to send out real time storm information, updates, evacuation information, etc. I would expect that every retailer in the area is in some sort of emergency operations mode, and Twitter is a way for the retailers to send valuable information to the communities they serve: store closings, special inventory alerts, community information.
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Hurricane Gustav continues to develop into a monster storm in the Gulf of Mexico. With the tragic lessons learned from Hurricane Katrina, residents and retailers alike are taking a more proactive approach to the arrival of this hurricane.
Yesterday, I talked about how well Home Depot was using their Twitter account to communicate hurricane tips and store information. Taking a look at the Home Depot Twitter, it appears that they have a dozen stores staying open all night in the Gulf Coast area. They’ve also brought in out of town volunteers to work the stores, allowing the local employees to secure their homes and evacuate. In addition to providing valuable information online, they’re also bringing supplies to the communities in need and staying open to allow people the time to get what they need. Home Depot also offers a section on their website with a wealth of information related to hurricane preparation.
The Wall Street Journal profiled the Walmart emergency operations center in Bentonville. Within the operations center, the retailer monitors the storm, communicates with the stores in the path of the storm, and plans on how to bring needed supplies, merchandise, and resources to the affected region. Walmart rapidly deployed resources to the Gulf Coast region after Hurricane Katrina in 2005 and can serve as a model for retailer involvement in disaster relief.
Winn-Dixie has a list of their store closings on their website. Nola.com has several photos showing a very empty Winn-Dixie in New Orleans.
Publix is the sponsor of a website called Hurricane Gustav Resources. This website seems to be a great resource of shelters that are open and evacuation information.
Obvious business motives aside, it is great to see these businesses working so hard to assist their communities. If you know of other retailers working to assist the Gulf Coast, please let me know in the comments.
Photo from Flickr user Maitri, used under Creative Commons.
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As the Gulf Coast of the United States makes preparations for the impact of Hurricane Gustav, I have to say that I am very impressed by the way Home Depot is using Twitter to communicate preparation tips and store information. The Home Depot Twitter account, which is generally filled with helpful home improvement tips, has switched gears to provide information targeted to Gulf Coast residents and those who are in the path of the storm.
Recent updates today have included general hurricane preparation tips about moving appliances, the danger of carbon monoxide from emergency generators, and reminding people to locate their main water and electric shut off switches. There has also been information about store closings and the availability of water.
This is a great use of Twitter by a retailer. They’re using the service to focus communication on information related to this very dangerous storm. I see this as a way for the retailer to assist the community that it serves. Good job by Home Depot.
My thoughts go out to everyone in the path of the storm.
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