Was in an Old Navy this weekend, really briefly. Didn’t get much chance to dive into the new merchandise, but it looks like they are starting to transition into Back to School. Saw that the denim has been moved back to the front on the Missy side and is supported with a new graphic package that looks really sharp. Die cut words calling out the “Denim” shop on the Mens side and the different cuts of denim on the Missy side. Looks like they are cut out of foam core or something similar, but did not get a real good look at it. The picture above is an example of what the Mens side looked like.
I’ve gotta give credit to the store I was at (Freehold, NJ) as they were looking real sharp (presentation wise) going into the weekend. Look at the fold on those jeans! Typically, I haven’t been seeing that when I go to the mall on a Friday afternoon – and honestly, it’s not something I’ve seen at Old Navy all that much lately. First thing in the morning, their stores look great but the on-going maintenance, during the day, isn’t always there. But this store nailed it.
Did you find this post helpful? Then, you should also view these posts:
Just took a ride to the Freehold Mall, which is the closest Apple retail location. Long line outside the store, snaking it’s way down the center court and avoiding other stores. Probably 75 people in the line when I was there. A second line, with an additional 15-20 people, is located outside of the AT&T store, located just around the bend from the Apple store.
The Asbury Park Press has more on the crowd at the Freehold location. First person got in line at 4:00PM yesterday. Read more from Lines form as gadget fans get ready to scoop up iPhones.
The buzz around this product is building and I’m really interested to see one of thees myself. It’s hard, as a techie, to not get sucked in to the hype around this. From a retail perspective, it’s really incredible to see people who are willing to camp out and spend time to get the product. These are loyal customers, and sometimes, it doesn’t seem like too many retailers or brands have customers that loyal anymore.
Did you find this post helpful? Then, you should also view these posts:
This week, I’ve been talking about the retail growth in Atlantic City. The recently completely Nike Factory store is another fantastic example of how great retail in that city is looking:
The store opened within the past two months and is reportedly the first store of it’s kind for Nike.
The location of the store is unbelievable. Situated in the median of the Atlantic City Expressway, right as you get to the beachfront/casino area, it is one of the most visible, non-casino properties in the city. The exterior of the building has floor to ceiling windows, filling the interior with natural light. I was there on a beautiful, sunny Summer day and I couldn’t believe how bright the interior was.
Merchandise is presented well, with the full range of Nike products shown. Mannequins and innovative fixturing, mixed with huge (over 10 feet tall) graphics showing their products in action, lead to a great shopping experience. Sneakers are presented in a self-serve format, with a range of products offered.
There is also an separate, smaller store that is dedicated to the Converse brand. Same level of excitement, innovation, and merchandising excellence.
I was really surprised to see how nice this store looked. It compliments the rest of the Walk outlets. Atlantic City is becoming a destination shopping experience, with a great mix of high and low-end retailers. If you are in New Jersey and looking for a great place to shop, check out Atlantic City.
Did you find this post helpful? Then, you should also view these posts:
Just a few more days until Apple unveils the iPhone, in what is the most highly anticipated technology launch this year. I love the giant iPhones that Apple has in their retail windows:
Did you find this post helpful? Then, you should also view these posts:
Spent some time in Atlantic City this weekend and I love the growth of retail down there. I’ve talked about the rise of retail in the city before. What really interested me this weekend was some of the new construction going on in the The Walk / Atlantic City Outlets. Recent openings include Eddie Bauer, The Children’s Place, Adidas, Easy Spirit, and BCBG Max Azria. There’s still more construction going on, including locations for T-Mobile and G By Guess (which will actually be the third Guess-related location in the city, after the Guess located in The Pier at Caesar’s and the Guess Factory location elsewhere in the outlets).
What I got a kick out of where the notes on the windows of two stores. Both Jones New York (first photo) and Maidenform (second photo) stores are opening soon, apparently:
I have got to say that, from what I could see through the windows, the Jones New York store looks great. Perfectly folded and displayed merchandise, ready for customers to come in and tear it apart!
I’ve got some more photos from Atlantic City coming later in the week.
Did you find this post helpful? Then, you should also view these posts:
Got a chance to go to the NRF Annual 2007 today. Just wanted to share a couple of quick photos from the X07: Ultimate Pop Up Boutique exhibit:
360 degree LED display by Dynascan. Really bright, really attractive video system. I can see this popping up in malls all across the country in a big way this year.
The really awesome Fogscreen. A thin, dry layer of fog is sent down from a suspended device. A video loop is shown on the screen using a projector. The best part is that you can walk through the fog (and walk through whatever is being shown on the screen). Really wild – a lot of people were taking photos and stopping by this setup.
Did you find this post helpful? Then, you should also view these posts:
In September, Ann Taylor opened their new location at The Pier at Caesar’s in Atlantic City. I didn’t get to talk about it at the time, but I was so impressed by the look of the store. I think that Ann Taylor is one mall-retailer that is doing things right, as far as visual merchandising. They’ve got a great mix of ideas in the store that create a very exciting athmosphere. I can’t think of one store that I’ve walked past in any mall, or “lifestyle center”, that doesn’t look inviting and well kept. Great representation of the brand.
They’ve posted a 5.3% decrease in same store sales for December. I don’t think this says all that much about Ann Taylor itself, rather speaks more about the rough month that the industry as a whole faced.
The pictures below are from the Atlantic City location. They were taken in October.
Did you find this post helpful? Then, you should also view these posts:
Wednesday
January 3, 2007
Been meaning to do it for a while, but I’ve finally gotten some photos of my visual merchandising work up on my portfolio page. Some photos have been seen around these parts before, while some are new. At the same time, I’ve also gotten a new copy of my resume up.
No, I didn’t get laid off over the holidays! I just wanted to get these two things up on this site for a while and share some of the work that I’ve done over the past few years.
Did you find this post helpful? Then, you should also view these posts:
I’m a fan of the T-Mobile Sidekick, developed by Danger. I know they’re increasing in popularity, especially with the recent launch of the SK3, but I still find it cool whenever I see someone using one in public or on television.
But now they’re in the new Back-to-School graphics package at Kohl’s:
Did you find this post helpful? Then, you should also view these posts:
Didn’t post one of these in May, but here’s just three quick photos of what I’ve done at work recently. You may notice that we’ve gotten some new fixtures this week. Previous editions of this post can be found here: April & February.
There you go. Something to hold you over until the Back To School craziness excitement starts soon.
Did you find this post helpful? Then, you should also view these posts:
