Few things on my radar this morning that I want to share:
Great post by Get Elastic that analyzes the checkout login process of several of the top converting sites. New users resist registering and want to check out without creating an account. Very good data and thoughts there for anyone working in e-commerce.
Not all the news about the retail industry should be bad. Seeking Alpha has a list of 10 retailers with stronger than expected first quarter sales. A slight glimmer of positive news in the midst of all the doom and gloom about the economy that is still lingering.
For the designers in the house, I really love going through the sites at Design Meltdown. Always an inspirational gallery site. Last week they posted a new collection of “super clean” websites. Just because the design is clean doesn’t mean it has to be bland. Good inspiration there.
Jeremiah Owyang is live blogging from the Corporate Social Networking Conference in Amsterdam and has a recap of the panel on digital natives. Kids born after 1980, who grew up with the level of technology, should be looked at differently by businesses and brands. This is an important segment of consumers that retailers have to be aware of and cater to. Teen retailers have been forced to get it, but how will retailers react as this generation continues to grow older?
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Wednesday
January 7, 2009
I was curious to see how retailers are handling and delivering mobile content. I decided to visit a variety of e-commerce stores, on my iPod Touch, and captured the results. Consider this a beginning of the year snapshot of the mobile online retail web – I look forward to capturing these sites again in 12 months and seeing what changes.
A few observations:
6 of the 50 retailers redirect iPhone users to a mobile-optimized website: Amazon, Best Buy, Foot Locker, Target, Victoria’s Secret, and Walmart. Ralph Lauren should be on this list, since they offer a mobile-optimized website, but the server doesn’t redirect iPhone visitors.
Way too many retailers have Flash movies with no non-Flash support. Typically these are promotion pieces and don’t interfere with the navigation. However, the Nike shop redirects the iPhone user to a page that tells them they should download Flash with no way to view the site otherwise. I also have to note Ralph Lauren’s Rugby store and Express, both sites are just about completely unusable without Flash.
Kudos to retailers like Gap and J.Crew who have javascript animations for their homepage promotions. The iPhone user still has a pleasant visual experience.
If you are interested or involved with the design, development, or user experience of e-commerce stores, please visit ecommr. ecommr is a website showcasing the best (and sometimes worst) in e-commerce design, with a clear focus on the individual elements that make up online stores.
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Abercrombie & Fitch
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American Eagle
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Amazon
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Anthropologie
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Armani Exchange
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Best Buy
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Bloomingdale’s
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Bluefly
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I think that the integration of technology and fashion is awesome. With the proliferation of iPods and other digital music devices, fashion designers have more reason to offer some sort of convergence between fashion and technology.
The picture above is the first picture of the Levi Redwire DLX jeans, which contains an iPod port, a built in remote control, and retractable headphones. More pictures and original information from the Dutch site, bright.nl. Although I think that these jeans are not that great looking (what’s with the contrasting stitching?), I love the concept.
Looking aroudn lately, I see an increased amount of iPod-related fashion offerings. Outwear is one area that this does really well in, but looking at the backpacks that most stores have rolled out for the BTS season, one may think that it isn’t possible to get a backpack that isn’t iPod-ready in some way or another.
More coverage from the Unofficial Apple Blog and Gizmodo.
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From the New York Post:
August 9, 2006 — OLD Navy had better go to battle stations. A Baltimore punk band, Oxes, claims the kitschy clothing chain owned by Gap Inc. ripped off one of its concert fliers to use on a T-shirt sold in Old Navy stores. “This is indefensible,” said lawyer Carmen Giordano, who’s filing a trademark infringement suit in Manhattan federal court today on behalf of Oxes, who have opened for Cheap Trick and the Breeders. “Old Navy has exploited their hard-edged image. The connection is completely contrary to their fiercely anti-establishment philosophy . . . and sullies their image.” Old Navy did not return our call.
Here’s what the t-shirt in question looks like and here’s The Oxes’ Myspace page.
One trend popping up over the past year in fashion is “rocker chic”. From Dolce & Gabbana to, well, Old Navy, you’ve seen rock-inspired apparel. The problem with being a mass market retailer trying to co-opt a rock or punk aesthetic is credibility. There is a fine line between something that is authentic and something that is not. In this case, an Old Navy designer may have gone too far when going for the punk/rock look by lifting directly from a flier or using a band’s name that would give it an authentic feel.
This case was brought up a few months ago on one forum I read. I haven’t seen solid proof, one way or another, whether this design is exactly from a flier that promoted this band’s show or even influenced by an actual show they did play. But that doesn’t stop them from having to protect their brand identity. Bands, at all levels, need to be cognisant of their brand identity. And, at the end of the day, it will garner them some publicity, which is always a good thing.
It remains to be seen whether Old Navy can be directly held responsible for the design. In a rumored past case involving design infringment on an Old Navy t-shirt, it was the designer from a third party company that was held responsible for the offending design. In their contract with Old Navy, Old Navy was cleared of any possible liability for their designs.
More coverage from Punknews.org.
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