Really recommend this blog post written by Jim Barraud: Email Newsletter Makeover. He takes a real email newsletter he’s received and shows the technical issues with it that prevent most people from getting all of the content and then shows how easy it is to make it more accessible. Very good use of a real world example and some very simple tips that all retailers should be aware of, especially as the use of email newsletter blasts ramps up as we progress through the holiday season.
For full disclosure, Jim is an associate of mine at Media-Hive.
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Thursday
September 4, 2008
Wanted to take a moment and thank some other bloggers who have linked to some of my posts over the past few days.
Lorrelle On Wordpress offers a very extensive post on ways that blogs and social media are most effective during a time of disaster. In the post, Blogs Offer Communication, Information, and Connections During Disasters, there is a great rundown of the different ways in which social media was used well in advance of and through Hurricane Gustav. Beyond that, there’s a very interesting look at the evolution of social media and technology since Hurricane Katrina. Very good, detailed post with some great information and resources.
The Business section of Blogs.com has a rundown of what various bloggers are talking about, in regards to the economic and financial impact of Hurricane Gustav.
Finally, Reputation Notebook is also looking at the role social media is playing in the crisis response from corporations. I agree with Mark that the role of social media within corporate communications is going to continue to grow. A crisis, like Hurricane Gustav, shows how important social media can be to an effective corporate communication policy.
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