Missed this last week due to the holiday, but I wanted to share a link to Beth Harte’s excellent post called Want to Figure Out Your Social Media Plan? Consider a Plan. It’s an excellent primer on developing a business plan for social media and setting clear goals in order to measure ROI. Not only is the post informative, but it has spurred a great conversation in the comments on different ways to define and measure ROI with a social media plan. I’ve just skimmed through the comments, but I know I have a lot to read and digest tonight.
Social Media Business Plan & ROI
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Hi Tom, thanks so much for picking up my post from MarketingProf’s Daily Fix. There are a lot of great comments to digest…very smart folks over there!
Great article over at MarketingProf’s Daily Fix, Beth. Also saw your Twitter request – looking forward to following you over there! Thanks for taking the time to comment here.