Handbag Planet is a new store that is launching tomorrow and they are using social media to promote their site launch. They’re giving away 24 handbags over the course of the launch day and entries to the contest are gained through posting about the site to blogs, Twitter, Facebook, and other social networks.
The contest and social media campaign must be working as word of mouth seems to be strong on various networks. A search on Twitter returns 6 pages of results while a Google blog search returns close to 3,000 mentions. I’d assume that the positive word of mouth could lead into positive first day sales. If they also offer good customer service and a strong product, they can hopefully convert some of the first day customers into repeat customers.
I’m very interested to see how this plays out, how the website looks, and how their long term prospects look. I’ll sure be looking at the site tomorrow to check it out and, of course, with this blog post I wil hpefully win my fiancee a new handbag. It’s a win-win for all of us.
Thanks for your post on HandbagPlanet.com. I’m the Director of Technology for One Click Internet Ventures, the company behind the site.
We’ve been extremely happy with the success of this campaign so far. We’ll be posting some case studies of the launch on some various sites so keep an eye out for it. A search on Twitter for “handbagplanet” will lead to a lot more results and we also have over 5k in Facebook and MySpace friends.
I’ve got to go to work now and actually launch the new site
Thanks!
James – thanks for taking the time to reply and the good information about “handbagplanet” vs “handbag+planet”. Will look forward to seeing the case studies in how effective social media was in the launch.