As the Gulf Coast of the United States makes preparations for the impact of Hurricane Gustav, I have to say that I am very impressed by the way Home Depot is using Twitter to communicate preparation tips and store information. The Home Depot Twitter account, which is generally filled with helpful home improvement tips, has switched gears to provide information targeted to Gulf Coast residents and those who are in the path of the storm.
Recent updates today have included general hurricane preparation tips about moving appliances, the danger of carbon monoxide from emergency generators, and reminding people to locate their main water and electric shut off switches. There has also been information about store closings and the availability of water.
This is a great use of Twitter by a retailer. They’re using the service to focus communication on information related to this very dangerous storm. I see this as a way for the retailer to assist the community that it serves. Good job by Home Depot.
My thoughts go out to everyone in the path of the storm.
[...] I talked about how well Home Depot was using their Twitter account to communicate hurricane tips and store information. Taking a look at the Home Depot Twitter, it [...]
[...] addition to Home Depot, more companies are turning to Twitter to communicate storm tips and company information related to [...]
[...] Within a short time, a specific Twitter Search for Gustav became a popular search and feed. No Turn on Red reported on how Home Depot is using their Twitter account for tips on how to prepare for the upcoming [...]
[...] When the Gulf Coast was threatened by Hurricane Gustav, Home Depot made use of its Twitter account, with helpful tips for evacuees and residents like “Hurricane Prep Tip: Trim loose/dead tree limbs, but don’t leave them curbside unless pick up comes before.” Fantastic, and very relevant. Via No Turn on Red. [...]