Social Shopping is an emerging field and E-Commerce Times has a great post that explains what is is, provides a rundown of different social shopping services, and opportunities for retailer involvement within the field.
With social media transforming the way we work and interact, there becomes less of a distinction between the time we spend on and off the clock, so to say. Steve Bendt provides a great look into the ramifications of wage laws in the United States and the impact they have on retailers who look to use social media to connect with their customers.
Get Elastic is talking about the viral marketing video campaign from Office Max that ties in to their Back to School “Penny” marketing. I really like this campaign. It is a series of fun videos that ties in well with the overall brand position for Officemax for this season. Good job by Officemax, I think.