Wet Seal launches online fashion community
Came across this press release from Wet Seal announcing the launch of their online fashion community. Simple concept - users browse website and put together outfits that they can share with friends. Site makes it easy to view, rate, and (most importantly) buy other outfits that people have created.
They have a screencast on their site showing how it all works. (Caution: intended audience is teenage girls, so female narrator says “sweet!” after the competion of a few steps.)
The site seems slow this afternoon, but I was able to check out the functionality earlier and I like how it is put together. This is a pure win for the retailer - increases time on the site, increases awareness of different fashion offerings, and will ultimately drive sales. Would love to see more retailers incorporate this kind of technology.
Polyvore is an online community that essentially does the same thing as what Wet Seal has launched. We also have a “Dressing Room” widget that can be placed on retail sites, loading their products and allowing their customers to put together outfits. For more information check out Polyvore.com and the outfit builder on Republic.co.uk.
Thanks,
Sarah Cooper
Polyvore, Inc.
http://blog.polyvore.com