Old Navy denim, in store presentation
Was in an Old Navy this weekend, really briefly. Didn’t get much chance to dive into the new merchandise, but it looks like they are starting to transition into Back to School. Saw that the denim has been moved back to the front on the Missy side and is supported with a new graphic package that looks really sharp. Die cut words calling out the “Denim” shop on the Mens side and the different cuts of denim on the Missy side. Looks like they are cut out of foam core or something similar, but did not get a real good look at it. The picture above is an example of what the Mens side looked like.
I’ve gotta give credit to the store I was at (Freehold, NJ) as they were looking real sharp (presentation wise) going into the weekend. Look at the fold on those jeans! Typically, I haven’t been seeing that when I go to the mall on a Friday afternoon - and honestly, it’s not something I’ve seen at Old Navy all that much lately. First thing in the morning, their stores look great but the on-going maintenance, during the day, isn’t always there. But this store nailed it.
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I work for old navy and it’s hard for us to upkeep the store because coporate isn’t in the building day to day and doesn’t realize that we need more people in order to keep the store nice and neat. the gm has tried going over hours in the past and has gotten chewed out.
[...] Nov 2007 Old Navy - 3 New Denim Styles - Starting at $29.50Similar Deals.tt4.net/wp - 10 Aug 2007 Old Navy denim, in store presentationWas in an Old Navy this weekend, really briefly. Didn’t get much chance to dive into the new [...]