No Turn On Red

Good article on Sears, focusing on the new Lands End shop, from today’s Asbury Park Press. Called “Changing clothes“, it focuses on some of the stores in my area (New Jersey) that have rolled out the new Lands End shop, what it means to their business, and what Sears is trying to do to turn things around.

I had previously written about Sears’ Lands End shop when they rolled out out, as one of the stores in my area appeared to be one of the first to roll it out. I have been enthusiastic about the concept. I think that the Lands End shop is one of the more exciting shopping concepts in any department store today. But I still worry that Sears is not doing enough in the rest of the store to match that experience.

They need to figure out a way to make the entire shopping experience in the store more exciting. The Lands End shop should be reflective of the store as a whole, not awkwardly sticking out from the messy racks of markdown merchandise in the department next to it. Between the Lands End concept and the new marketing campaign, I think Sears is starting to turn some heads.

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