Comments on: JCP goes back to 1998 and releases downloadable, desktop sales application http://noturnonred.org/2007/06/15/jcp-goes-back-to-1998-and-releases-downloable-desktop-sales-application/ Blogging the retail industry, social media, branding, and how to connect with your customer Fri, 21 Nov 2008 00:43:53 +0000 http://wordpress.org/?v=2.6.3 By: Tom Sullivan http://noturnonred.org/2007/06/15/jcp-goes-back-to-1998-and-releases-downloable-desktop-sales-application/#comment-261 Tom Sullivan Mon, 25 Jun 2007 06:24:20 +0000 http://www.noturnonred.org/2007/06/15/jcp-goes-back-to-1998-and-releases-downloable-desktop-sales-application/#comment-261 Angelo, If you do hear from JCPenney, I would be interested to hear what they have to say about this. Please keep us updated! Angelo,

If you do hear from JCPenney, I would be interested to hear what they have to say about this. Please keep us updated!

]]> By: Angelo Mandato http://noturnonred.org/2007/06/15/jcp-goes-back-to-1998-and-releases-downloable-desktop-sales-application/#comment-262 Angelo Mandato Mon, 25 Jun 2007 04:45:00 +0000 http://www.noturnonred.org/2007/06/15/jcp-goes-back-to-1998-and-releases-downloable-desktop-sales-application/#comment-262 Hey Tom, You've pretty much nailed my sentiments exactly. JC Penney already had my mom as a customer. All this software did was get in the way of ZoomText, her screen reading application. I will have to admit that my mom will most likely never use modern social networking tools such as subscribing to a feed on products she likes to shop for. On the other hand, this 'PUSH' software did nothing to strengthen JC Penney as a brand. I expected someone at JC Penney to reach out to me and say they would at least look into the problem I had with their application. Unfortunately I cannot say that was the case. Hey Tom,

You’ve pretty much nailed my sentiments exactly. JC Penney already had my mom as a customer. All this software did was get in the way of ZoomText, her screen reading application.

I will have to admit that my mom will most likely never use modern social networking tools such as subscribing to a feed on products she likes to shop for. On the other hand, this ‘PUSH’ software did nothing to strengthen JC Penney as a brand.

I expected someone at JC Penney to reach out to me and say they would at least look into the problem I had with their application. Unfortunately I cannot say that was the case.

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