http://noturnonred.org/2007/06/13/can-gap-integrate-all-of-their-properties-online/ Blogging the retail industry, social media, branding, and how to connect with your customer Thu, 20 Nov 2008 21:57:12 +0000 http://wordpress.org/?v=2.6.3 http://noturnonred.org/2007/06/13/can-gap-integrate-all-of-their-properties-online/#comment-390 Gap, Inc. (finally) integrates all brands online - No Turn On Red Tue, 27 May 2008 16:10:55 +0000 http://www.noturnonred.org/2007/06/13/can-gap-integrate-all-of-their-properties-online/#comment-390 [...] one year ago, I discussed the number of reasons why Gap, Inc. should integrate all of their brands online. Today, they’ve taken the first steps to doing. Now, the customer is able to shop all four [...] [...] one year ago, I discussed the number of reasons why Gap, Inc. should integrate all of their brands online. Today, they’ve taken the first steps to doing. Now, the customer is able to shop all four [...]

]]> http://noturnonred.org/2007/06/13/can-gap-integrate-all-of-their-properties-online/#comment-257 Jerry Day Tue, 18 Mar 2008 01:46:20 +0000 http://www.noturnonred.org/2007/06/13/can-gap-integrate-all-of-their-properties-online/#comment-257 You are correct, GAP needs to look at creating brand strength with one name. With all the different brands there is a loss of focus and an additional that come with the multiple brands. You are correct, GAP needs to look at creating brand strength with one name. With all the different brands there is a loss of focus and an additional that come with the multiple brands.

]]> http://noturnonred.org/2007/06/13/can-gap-integrate-all-of-their-properties-online/#comment-256 JCP goes back to 1998 and releases downloable, desktop sales application - No Turn On Red | Blogging the retail industry, social media, branding, and how to connect with your customer Fri, 15 Jun 2007 21:16:03 +0000 http://www.noturnonred.org/2007/06/13/can-gap-integrate-all-of-their-properties-online/#comment-256 [...] to create a real interactive user community. The other day I laid out some ideas for ways Gap Inc. could integrate their sites together, and most of them apply here. Use a blog to showcase new fashion and reach out to the customer. JCP [...] [...] to create a real interactive user community. The other day I laid out some ideas for ways Gap Inc. could integrate their sites together, and most of them apply here. Use a blog to showcase new fashion and reach out to the customer. JCP [...]

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