No Turn On Red

In an effort to learn some new technology and add something new to this website, I have developed a simple application to track and graph retail monthly comp store sales data. Also known as same store sales, this is a measurement of change in sales in stores that have been open for over a year.

Located at http://www.noturnonred.org/charts, the Retail Monthly Comp Sales Charts is a dynamic application using PHP, Ajax, and MySQL. Still in it’s early stages, it will be updated monthly when the new retail numbers are announced. The database currently contains data for approximately 20 retailers that I cover often in this blog, from January 2005 to present. In addition to viewing the data by retailer, you can also compare two retailers over the same time period. With time, I will get additional retailers into the database and extend the range of information available.

I love looking at these numbers and I created this application for me to better spot trends in retailers’ sales.

For example, does American Eagle’s healthy sales this year make it appear that they could be in for a very solid back to school season? It seems that they have had a more positive trend this year, compared to some other similar retailers in the marketplace.

Could this slight uptick that AE is showing be the foundation for a great BTS season?

These are the kinds of things that I like to look at. While I may not always know the reasons for why things are trending one way or another, I still like to look at these numbers. I hope the application I have developed is useful to others, as well.

Again, the URL for the Retail Monthly Comp Sales Charts is http://www.noturnonred.org/charts/. Let me know what you think.

Note: Motley Fool has a very good roundup of what exactly these numbers are and what they mean to retailers and analysts. They explain all of this much better than I can.

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