I must disagree that finding a market and designing a product for it is not good business. This product missed (according to you) but that in itself does not invalidate the model. This strategy does work.

I can’t comment on what this new jooky tastes like but I do have very strong feelings on the FDAs involvement. I am appalled that the FDA would take any position on a “name”. It is absurd. If the local convenience store consumer is outraged that can be voiced to store owners who can make their own decision based on their own customers’ desires. That is the way the system is supposed to work! Even though the FDA only made a “suggestion” I think it sets a nasty precendent.

This is a novelty drink and I think it can find a place in novelty stores. If spencers had a clear glass beverage case, this stuff should be in it. This beverage clearly does not containe cocaine.

Note: Coke did contain cocaine and yet there is no confusion there and coke did not change their name.

Regards,