H&M to offer virutal fashions through The Sims
Fashionable retailer H&M is teaming up with game maker Electronic Arts to offer their Summer fashion collection, virtually, in The Sims 2.
Electronic Arts Inc. and H&M, the international fashion retailer, today announced an innovative partnership that encourages fans of The Sims™, designers, and fashionistas alike to participate in The Sims 2 H&M Fashion Runway and discover the summer themed collection with The Sims 2 H&M Fashion Stuff pack. The fashion runway provides participants the tools to create their very own fashions using the most popular PC game ever, The Sims 2.
In addition to the fashion options available in the game, it appears that players will be able to play with cash registers, mannequins, and clothing racks to create their own store.
On the surface, this may seem like a very strange announcement. But really, it is a good strategy by H&M to extend their brand and create more awareness of their fashion offerings. This is also a great example of a retailer embracing technology and using non-traditional means to reach their consumer.
More information from GameZone and Geek Sugar.
