Comments on: Macy’s stuck with shirts after counting on Buckeyes win http://noturnonred.org/2007/01/09/macys-stuck-with-shirts-after-counting-on-buckeyes-win/ Blogging the retail industry, social media, branding, and how to connect with your customer Fri, 21 Nov 2008 03:22:37 +0000 http://wordpress.org/?v=2.6.3 By: finn mckenty http://noturnonred.org/2007/01/09/macys-stuck-with-shirts-after-counting-on-buckeyes-win/#comment-174 finn mckenty Thu, 11 Jan 2007 18:02:27 +0000 http://www.noturnonred.org/index.php/2007/01/09/macys-stuck-with-shirts-after-counting-on-buckeyes-win/#comment-174 i agree completely with your assessment. i'm guessing it didn't it cost them more than $50K or something for all the shirts and whatnot since printing is cheap, and the publicity alone is worth for more than that. and it's not money down the drain for fans anyway- they'll appreciate macy's gesture, perhaps even moreso, even though OSU lost. i agree completely with your assessment. i’m guessing it didn’t it cost them more than $50K or something for all the shirts and whatnot since printing is cheap, and the publicity alone is worth for more than that.

and it’s not money down the drain for fans anyway- they’ll appreciate macy’s gesture, perhaps even moreso, even though OSU lost.

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