No Turn On Red

A quick article from the USA Today, Retailers put ads where the teens are, about the new marketing retailers are putting in place to reach teen shoppers.

From the article:

Driving teen-centric marketing: Teens’ sway over buying decisions is rising. Nearly 68% of parents say that kids will influence at least half of back-to-school spending this year, up from 53% last year, the National Retail Federation says. NRF expects sales this year to top $54 billion, up 13% from $47.8 billion in 2005.

There’s a lot of money to be made with this demographic. JC Penney’s Q3 results will be good to watch to see if their agressive teen marketing campaign has paid off. They have probably been the most agressive teen woo-er, outside of the traditional mall based teen retailers. Has their message resonated with teen shoppers? We will find out.

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