Comments on: Finding the balance between community and corporate design http://noturnonred.org/2006/08/07/finding-the-balance-between-community-and-corporate-design/ Blogging the retail industry, social media, branding, and how to connect with your customer Fri, 21 Nov 2008 07:02:36 +0000 http://wordpress.org/?v=2.6.3 By: finn mckenty http://noturnonred.org/2006/08/07/finding-the-balance-between-community-and-corporate-design/#comment-119 finn mckenty Tue, 08 Aug 2006 03:06:59 +0000 http://www.noturnonred.org/index.php/2006/08/07/finding-the-balance-between-community-and-corporate-design/#comment-119 Interesting- I think (hope?) that we'll see more of this in the future. Yes, maintaining brand identity is important, and store design is one of the ways to do this, but is it the ONLY way? I don't think it is. Being remarkable is the foundation of a strong brand (thanks Seth Godin), and a national retailer that is truly committed to integrating itself into the local community is definitely remarkable. Chain retail doesn't HAVE to be a blight or an intrusion, and I think there's the potential to gain a lot of goodwill if someone can get it right- and that's something you just can't buy. There's some interesting ideas on this subject in the book Suburban Nation, if you get a chance to read it I definitely recommend it. Interesting- I think (hope?) that we’ll see more of this in the future. Yes, maintaining brand identity is important, and store design is one of the ways to do this, but is it the ONLY way? I don’t think it is. Being remarkable is the foundation of a strong brand (thanks Seth Godin), and a national retailer that is truly committed to integrating itself into the local community is definitely remarkable. Chain retail doesn’t HAVE to be a blight or an intrusion, and I think there’s the potential to gain a lot of goodwill if someone can get it right- and that’s something you just can’t buy.

There’s some interesting ideas on this subject in the book Suburban Nation, if you get a chance to read it I definitely recommend it.

]]> By: Canada trader http://noturnonred.org/2006/08/07/finding-the-balance-between-community-and-corporate-design/#comment-120 Canada trader Tue, 30 Nov 1999 00:00:00 +0000 http://www.noturnonred.org/index.php/2006/08/07/finding-the-balance-between-community-and-corporate-design/#comment-120 <!--%kramer-pre%-->However, Royal Farms is working with the community in Snow Hill, Maryland, to pacify their fears about the design of their new store on Route 113. The whole area is currently undergoing redev... Original post: Finding the balance between community and corporate design by at Google Blog Search: community « Pages: Start <!--%kramer-post%--> However, Royal Farms is working with the community in Snow Hill, Maryland, to pacify their fears about the design of their new store on Route 113. The whole area is currently undergoing redev… Original post: Finding the balance between community and corporate design by at Google Blog Search: community « Pages: Start

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