Old Navy president leaves; Gap returns to television
Not very suprising, considering the turmoil that the brand has seen lately, but it has been announced that Old Navy president Jenny Ming will be leaving the retailer as of this Fall. She has been with Gap for 19 years, with the last 12 at the helm of Old Navy. She will stick around as the company launches a search for her replacement. More coverage from the New York Times and the Motley Fool.
Gap will return to television on Monday, with a series of ads featuring actor Jeremy Piven and singer Natasha Bedingfield, tied to the rollout of Gap’s autumn line. It has been a year since Gap pulled their advertising off of television. With the Fall line comes a change in Gap’s merchandising strategy - from collections to categories, as they say. More coverage from MSNBC.com.
Changes like these should be a good thing for the struggling retailer.
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