Kohl’s moving closer to opening south Florida stores
Today’s Miami Herald has an article detailing some of the information that has leaked out about Kohl’s’ expansion into south Florida.
They say:
After years of watching Kohl’s television commercials, South Florida shoppers are getting closer to the day when they can start shopping at the Midwestern department store chain known best for its moderately priced apparel.
Local real estate sources say Kohl’s has been aggressively looking at every viable option for store locations in Miami-Dade and Broward counties. The expectation is that Kohl’s would start opening stores in South Florida by late 2007 or 2008.
Kohl’s expanded into Florida in 2005 with openings in Jacksonville and Orlando. Speculation is that later this year Kohl’s will open at least five locations in Tampa-St. Petersburg.
A few years ago, Kohl’s started airing all of their television commercials nationally. They were airing commercials in markets before they actually had stores there. Sometimes, in case of Florida, commercials started airing years before they hit the market (or like south Florida or Seattle, they still air without a physical location in the market). The upside to this is they are developing the brand. By the time the stores open, customers already know who Kohl’s is and are at least, hopefully, interested in checking out the new store.
The downside is this:
Shawn Rosenthal of Coral Springs, originally from Michigan, is looking forward to Kohl’s arrival. ‘I would definitely shop there for the kids’ stuff,” she said, describing the chain as a cross between Marshalls and Target.
To compare Kohl’s as a cross between Marshalls (”the second largest off-price retailer in the U.S.”) and Target is unfair to Kohl’s. In my opinion, to compare almost anyone to Marshall’s or TJ Maxx is most likely unfair to them. Over the past few years, Kohl’s has made strides in reducing the amount of clearance on the floors and has gotten away from the issue of high clearance levels that plagued the retailer in 2002 and 2003. That is exactly what the comparision to Marshall’s implies. However, maybe this quote speaks volumes about the strides Kohl’s still needs to make in order to make this known to the general public.
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I relocated to Wellington Florida three years ago from Colorado. I can’t believe there is not a single Kohl’s department store within a 100 mile radius! Just one more reason I might relocate back to Colorado!
Please try and open a kohl’s in Wellington, or surrounding areas.
Thanks,
Yinka
We can’t wait until some Kohl’s stores opened in dade county south Florida, we saw some of
Daisy Fuentes clothing and we loved it! Hope you are comming soon !
i live around fort lauderdale,we can’t wait for kohl’s to come down south florida, we love the brand and definately the price, for now all we can do shop kohls online till they arrival.please please,my children say we love kohls mommy.
I saw the Simply Vera Collection today on the Oprah show. I loved it. Can’t wait until Kohl’s open a store in Miami or Ft. Lauderdale.
There are two great opportunies to open a Kohl’s store in Boynton Beach FL. ONe is a large store that Target is about to vacate on Military Trail and another where a builder is planning a major shopping center on Jog & Woolbrite Rds but has not found a anchor store yet. This would be a great new location. We need a Kohl’s in Palm Beach county Now.
I hear that a Kohl’s store is being built in the Sheridan Shopping Plaza where the old AMC movie theater used to be. Expect their grand opening sometime in the middle of next year.
Kohl made a great start. They were airing commercials in markets before they actually had stores there. So you see this is a best way to promote their store..
This might be a good start where we could go shopping for our stuff.
I am from northern Indiana and spend my winters in the Ft. Myers area and can’t wait to have Kohl’s open up down there. It is a fantastic store with something for everyone.